Cultural Adaptation and translation of Health- related materials Assistance for country-tailored health communication activities to support measles and rubella elimination European Centre for Disease Prevention and Control (ECDC) August 2014-March 2015
WHCA, under the terms of a Framework Contract, has been working and supporting ECDC initiatives and pilot projects over the past few years. One major area of activity has been the development and adaptation of evidence-based communication tools to r support health care providers during their daily interactions with patients and/or beneficiaries around topics related to vaccination in general, and especially MMR uptake. Activities have included coordinating the development of the ECDC guide Let’s talk about protection; the cultural adaptation of the guide and supporting materials (called guide set) in Bulgaria, Czech Republic, Hungary and Romania; the pilot testing of the guide set in three Roma communities in Bulgaria. As part of this process WHCA has helped ECDC develop guidance for cross-border adaptation of health related materials.
Over the next 8 months WHCA will support more country-led teams in adapting Let’s talk about protectionplus work with Heidi Larson and colleagues at the London School of Hygiene to develop a supplement on “vaccine hesitancy” for use by relevant health care providers and public health professionals to enhance communications between providers and parents and grandparents around vaccine preventable diseases and vaccines.
Marking 25 years of the Healthy Cities movement 2014 International Healthy Cities Conference Athens, Greece - 22–25 October 2014
WHCA will support the WHO Regional Office for Europe during this annual Healthy City Network business meeting and conference in Athens that marks 25 years of the European and global Healthy Cities movement. The movement represents one of the most enduring and thriving international public health initiatives.
This Conference offers the opportunity to celebrate and take stock of the collective achievements of Healthy Cities, which are based on the leadership and creativity of hundreds of cities across Europe and around the world. It will provide ample opportunities for people to share stories and use narrative exchanges as a basis for reflecting, sharing and learning from a wealth of experiences and innovative solutions. Ultimately, the Conference offers a platform for political leaders, health professionals and activists to shape their visions for the future and to renew and reinvigorate their commitment to health, sustainable development and the Healthy Cities movement.
ALICE RAP DEBATE ON CANNABIS POLICY BRIEF: FROM PROHIBITION TO REGULATION"
Global Health and Journalism Mentoring Initiative The World Health Professions Alliance meets the journalists, Geneva, 19 May 2014
More videos on this meeting
4th ALICE RAP GENERAL PARTNERS' MEETING, 12-14 May 2014,Amsterdam
The WHCA Global Health and Journalism Initiative selected two students - Martin Luca de la Cruz (Faculty of Law, Padua University) and Charlotte Sexauer (MA Journalism - University of West England) to participate in the Alice RAP meetings in Amsterdam to hear, debate and reflect on ways some scientists are trying to influence drug and addiction- related policy making in Europe and beyond through research and advocacy.
Health in Europe: are we there yet? Learning from the past, building the future 13-16 November 2013, The Square, Rue Ravenstein 2, Brussels, Belgium
Under contract to ECDC, WHCA facilitated a panel on Risk Communication for the prevention of communicable diseases: Introducing a new risk communication paradigm. Friday , 15 November from 13:30 to 15:00 Room M4.
5th Annual WHO Healthy Cities Conference, Izmir, Turkey, 20-22 September 2013
WHCA will coordinate the press conference and moderation services during the 5th “Annual Business and Technical Conference” of WHO European Healthy Cities Network and European National Healthy Cities Network.
Population-Level Behavior Change (PLBC) Evidence Summit for Child Survival FHI 360, 1825 Connecticut Avenue, NW, Washington, DC June 3-4, 2013
Franklin Apfel, Managing Director of World Health Communication Associates, joined forces with the United States Agency for International Development (USAID), in collaboration with the United Nations Children’s Fund (UNICEF) to launch the Behavior Change Evidence Summit for Child Survival on June 3–4 to ensure we are all doing what works best to end preventable child deaths and ensure healthy growth and development. The Summit brings together global leaders to determine what is needed to change health-related behaviors in lower and middle income countries (LMICs) and reduce under-five mortality.
Four "cub reporters" have entered the stadium of the 66 World Health Assembly. They have faced and overcome some obstacles to access health information since the very first day. They are trying hard to make health information understandable to the general public in the attempt to democratise knowledge so everybody can leave the stadium and bring home some useful health information to start being a policy maker in their own homes. [read more]
ALICE RAP Steering Group Meeting, 5-7 February 2013, Barcelona
The aim of the ALICE RAP Barcelona steering meeting is to review project achievements and publications to date and agree reporting plans and the agenda and programme for the project meeting 23-25 April 2013. WHCA supports project communication work and chairs the media and communication advisory group.
Risk communication pilot training, 16-17 January 2013, ECDC, Stockholm
Under contract to ECDC, WHCA has been coordinating the development of a risk communication training course. To this end WHCA recruited three international experts working at the forefront of research on and practice of risk communication and managed a curriculum development process. The course modules, developed through one face-to-face and five virtual meetings of the experts, were used to support the delivery of this 2-day “pilot” training course for ECDC staff. Feedback and evaluation from this pilot testing is being used to finalise a course syllabus and inform ECDC planning for further development of the training programme.
2012 Child Safety Report Cards
On June 12, 2012 the European Child Safety Alliance of EuroSafe launched the Child Safety Report Cards for more than 30 European countries at the European Parliament in Strasbourg with the support of MEP Malcolm Harbour Chair of the Internal Market and Consumer Protection Committee and European Commissioner for Health and Consumer Policy, John Dalli.[read more] ____________________
New! -The “Unofficial” World Health Communication Associates (WHCA) Action Guide to the: WHO – 65th World Health Assembly 21–26 May 2012, Geneva- New!
Annual meeting STI and HIV in EU/EEA 15-17 February 2012 Elite Hotel Marina Tower & ECDC Stockholm
WHCA supplies facilitation and rapporteur services in this annual meeting that is meant to provide a platform for expert discussion amongst the nominated contact points for STI and HIV with respect to the recent STI and HIV surveillance reports to better understand the spread of disease and differences across EU/EEA Member States, and with respect to several ongoing projects in these disease areas initiated by ECDC. [Read programme] ECDC website
The European Health Literacy Conference Museum of Natural Science, Brussels November 22 -23, 2011
WHCA introduced system scorecard approach concepts to the meeting and will help with report finding dissemination. 150 people from more than 20 countries took part in the conference and discussed the developments and policy impacts of the health literacy survey results, which were launched. European Commissioner for health John Dalli opened the conference which was endorsed by several members of the European Parliament: Christofer Fjellner, Karin Kadenbach, Pat the Cope Gallagher and Antoniya Parvanova. [read more...]
9th International Dialogue on Population and Sustainable Development Education Matters: Empowering Young People for a Healthy Future Berlin, KfW, October 19 – 20, 2011
WHCA staff engaged small group activities in the Market place and World Café sessions aimed at capturing their collective wisdom and experience in advocating, implementing, sustaining and strengthening human rights approaches to sexual and reproductive health. [read more...]
Pharma Anti-Counterfeiting 2014 Marriott Hotel Maida Vale, London, UK 23 -24 September 2014
Franklin Apfel will join a counterfeiting meeting and share a platform with Cyntia Genolet from Fight the Fakes. They will participate in the Morning Keynote Panel Discussion: Challenges and Opportunities and talk about campaigns and communications. The panel will discuss:
- How people and systems can protect themselves from counterfeits;
- How should organizations work together to combat the problem of counterfeiting;
- Combating the illegal sale or supply of medicines over the internet sales;
- Predicting and dealing with common pitfalls and challenges;
- Case study: learning from recent real-world examples.
“We Love Eating” - PAU education project Scientific board and city coordinator meeting Barcelona, 16 June 2014
WHCA is working with PAU on its We Love Eating campaign. PAU is a company specializing in education and communication initiatives in the EU and beyond. Their projects are based on developing and sharing innovative knowledge, fostering creativity, building participatory frameworks, contributing to the quality of learning, enhancing understanding and multicultural skills, and partnering with research institutions. WHCA is focusing on working with “disadvantaged” populations.
Second edition of the Media's pH Value's Global Health and Journalism Mentoring Initiative
WHEN meetings at WHA67, Geneva, 18-23 May 2014
A new mentoring approach
Media's pH Value's Global Health and Journalism Mentoring Initiative is a independent initiative which which aims to raise the health literacyof journalists and an awareness of their roles and responsibilities to raise health literacy of others. The initiative explores the role of communications as a determinant of public health along-with epidemiology, law and economics. The initiative provides on-going networking support. In this way the initiative aims to catalyse interest in global health reporting and strengthen global health communication. The initiative has already benefited from the active involvement of governments, civil society, the private sector and academia. [more information][WHA67 videos]
4th ALICE RAP GENERAL PARTNERS' MEETING, 12-14 May 2014,Amsterdam
The 4th ALICE RAP General Partners' meeting was held in Amsterdam at the NH Barbizon Palace. Prins Hendrikkade, 59-72. WHCA supported the project communication work and chaired the media and communication advisory group.
Monday 12 May at 19.30 – 22:00 Open Political Debate on Cannabis Policy and Regulation, De Balie debate centre, Kleine-Gartmanplantsoen 10, Amsterdam
Franz Trautmann led the organisation of a public debate between researchers, public health policy makers and politicians on cannabis policy. The discussion was led by high-level academics and political figures in the field, and took the 5th AR policy brief as its framework and starting point. Watch the debate in our Video series
Developing country capacity for the implementation of Health 2020: Briefing of consultants
8-9 January 2014, Copenhagen, Denmark WHO/UN City Auditorium I
Under contract to WHO, WHCA moderated and facilitated discussion among the participants through the use of examples based on different country scenarios with the aim of developing a common understanding of Health 2020 and the role of policy consultants in supporting countries develop and implement their policies.
Multifaceted interventions aimed at increasing vaccination uptake- pilot project, 18-21 November 2013, Sofia, Bulgaria.
Under contract to ECDC, WHCA has helped ECDC to facilitate the dissemination of the Bulgarian version of the Let’s talk about protection” -increasing childhood vaccine uptakecommunication action guide, by health care providers in selected communities in Bulgaria as a central part of a pilot project initiative to increase MMR vaccination uptake by underserved population groups.
The objectives of the intervention are to:
Raise awareness of health care providers of obstacles to MMR uptake by underserved populations and ways to overcome these;
Strengthen the capacity of healthcare providers in using communication tools and especially the “Let’s talk among protection” guide and accompanying flip book.
Evaluate how use of different combinations of the tools (the “Let’s talk about protection” guide, flip-book and brochure) by the healthcare providers influences awareness, attitudes and behaviours of HCPs and underserved population groups.
Seasonal influenza vaccination “Reframing the issue” 4 November 2013, Stockholm Waterfront Congress Centre
Under contract to ECDC, WHCA will moderate and facilitate discussion among the participants who will share stories about their personal, institutional, community and national experiences of influenza vaccination related issues. __________________________________________
Risk Communication in the prevention and control of communicable diseases An ECDC training course, Tallinn, Estonia - 2-4 October 2013
Under contract to ECDC, WHCA has facilitated the delivery of a risk communication training course to 4 EU Member States including Estonia, Finland, Latvia and Lithuania.
The overall objective of the course was to develop the capacities of public health programme managers and practitioners to analyse, understand and apply risk communication concepts, principles and approaches to the prevention and control of communicable disease threats on regional, national and/or local levels.
This training experience aimed to Raise awareness, Build competence and Translate & Adapt knowledge into concrete actions.
Media’s pH Value, 9 September 2013, New Delhi, India
On September 9, 2013 a briefing (watch this space for location and time) will be held on tobacco industry activities worldwide and in India. The briefing will be followed by a tutorial on the role of media, advocacy and communications in public health with a special focus on tobacco control.
This initiative will be partnered by Newslaundry and Who’s There? Yes (WTY), a global journalism and health mentoring initiative launched by Chitra Subramaniam Duella (Switzerland) and Dr Franklin Apfel (United Kingdom). They are united by a mutual interest in understanding journalism and public health as public goods.
Media's pH value organisers Chitra Subramaniam, Abhinandan Sekhri and Franklin Apfel (taking picture) meet with Jeffrey Wigand ("the Insider") and Economic Times reporter Ullekh NP discuss meeting plans for Tobacco Control Workshop in New Delhi 9 September.
New!Let's talk about protection: an ECDC Action Guide to enhance childhood vaccination uptake. New!
WHCA has helped ECDC to coordinate a group of experts to develop content for an Action Guide on childhood immunization and different vaccines, with a special focus on MMR vaccine, targeting health professionals, parents/grandparents, underserved/poorly served population and media. [download the Action Guide from ECDC website]
WHCA has also helped ECDC in the Adapatation and Translation of the Action Guide in 4 different countries: Bulgaria, Czech Republic, Hungary and Romania.
This publication makes the case for policy action to strengthen health literacy. Evidence, including the results of the European Health Literacy. Survey, is presented that supports a wider and relational whole-of-society approach to health literacy that considers both an individual’s level of health literacy and the complexities of the contexts within which people act. The data from the European Health Literacy Survey show that nearly half the Europeans surveyed have inadequate or problematic health literacy. Weak health literacy skills are associated with riskier behaviour, poorer health, less self-management and more hospitalization and costs. Strengthening health literacy has been shown to build individual and community resilience, help address health inequities and improve health and well-being. Practical and effective ways public health and other sectoral authorities and advocates can take action to strengthen health literacy in a variety of settings are identified. Specific evidence is presented for educational settings, workplaces, marketplaces, health systems, new and traditional media and political arenas.
EU Summit on Active and Healthy Ageing: An Action Agenda for European Cities and Communities In association with the Irish Presidency of the Council of the EU Ballsbridge Hotel, Dublin, Ireland - June 13-14, 2013
The European Year for Active and Healthy Ageing and Solidarity between Generations in 2012 forms the primary foundation for the EU Summit and a platform for answering serious questions including: What are the challenges that threaten to slow the momentum and the opportunities for action? How will European leaders create political will and support during a time of great austerity to use age-friendly cities as a key vehicle for active and healthy ageing? How can adding two additional healthy life years become a reality? Further, how can we drive five additional active years to life?
13 June - Opening Session of European Age-friendly Cities and Communities European Village Franklin Apfel will present a demo from the Digital Health Scorecard as a tool to monitor and enhance quality of life
XXVII National Congress on Preventive Medicine, Public Health and Hygiene, Cartagena, Murcia, Spain, 5-7 June 2013
WHCA joins forces with CSDconsulting in Geneva to launch a new Journalism and Health Mentoring Initiative
WHEN meeting, Geneva, 18-23 May 2013
Who's there? Yes. Here is the "Bringing it home" team (Left to right): Rebecca Megson, Xun Lu, Lindsay Gill, Chitra Subramaniam, Franklin Apfel, Anand Ranganathan, Ullekh NP, Kartika Candra Dwi Susanti.
The Challenge Finding effective ways to:
Enter the stadium – overcoming obstacles to health accessing information
Democratise knowledge – making health information understandable
Bring it home – enhancing the utility of health information for all.
Why Journalism and Health
Journalism and public health are public goods. Journalists are key contributors to people’s health literacy (the ability to access, assess and use information for health). Poor health literacy is associated with poor health choices, increased illnesses, higher health costs and death. Health literacy is one of the strongest predictors of health along with age, gender, ethnicity, income and empowerment. Paradoxically, journalism training does not often focus on public health and the study of public health gives low priority to the role of journalists as public health educators and informers.
Who’s there? Yes (WTY) is a new independent initiative which aims to address this paradox by raising the health literacy of journalists and an awareness of their roles and responsibilities to raise health literacy of others. A proof of concept workshop is bringing 15 international journalists, scientists and advocates from around the world to the 66th session of the World Health Assembly (WHA) for a hands-on understanding of global health policies. Through a series of meetings with key policy makers, advocates and analysts, participants will reflect and identify effective ways to gain information from and about the work and plans of WHA participants (National Public Health Authorities including Ministers of Health from 198 countries of the WHO). While the WHA, the World Health Organisation’s apex body, is the largest gathering of public health decision makers from around the world, its public recognition remains low.
The initiative will explore the role of communications as a determinant of public health along-with epidemiology, law and economics. The curriculum will have inputs from governments, civil society, the private sector and academia. [read more]
3rd ALICE RAP GENERAL PARTNERS' MEETING, 23 -25 April 2013, Barcelona
The third ALICE RAP General partners' meeting focused on Governance of Addictions and lifestyles in contemporary Europe. WHCA supports project communication work and chairs the media and communication advisory group. [video]
Evidence Summit on Enhancing Child Survival and Development in Lower- and Middle-Income Countries by Achieving Population-Level Behavior Change.
13-14 February 2013, UNICEF, New York City
The U.S. Agency for International Development has invited WHCA Managing Director Franklin Apfel to be a member of an evidence review team for this Summit.
This Evidence Summit is a key outcome of the Child Survival Call to Action – A Promise Renewed, which was held in June 2012 in Washington, DC and outlined a roadmap for ending preventable child deaths.
Expected outcomes from the Summit include: 1) provision of recommendations on practices, interventions, and policies that result in sustainable population-level behavior changes to improve the effectiveness and sustainability of child survival and development interventions in low- and middle-income countries; and 2) identification of critical evidence gaps to inform a research agenda. An evidence-to-action strategy is being developed as part of the Summit to ensure application of the principles, implement evidence-based best practices, and address critical knowledge gaps.
Cultural adaptation research workshop, 28 January 2013, ECDC, Stockholm
This cultural adaptation research training workshop was held as part of the ECDC pilot project which is adapting and translating - “Let’s talk about protection”- a vaccination communication guide for healthcare providers (HCPs) and related support documents and tools for use in in 4 countries: Bulgaria, Czech Republic, Hungary and Romania.
A key activity in the project is comprehension testing which involves testing translated materials with representatives of end user groups (in this case HCPs, parents/ grandparents, “poorly reached” populations, and media/ communicators) to see if the information presented is understandable and helpful.
The comprehension phase will use two qualitative research methods – interview and focus groups. WHCA associate Nadia Oprandi provided practical training to country coordinators on ways to design, recruit, conduct and report on focus groups and interviews. The workshop aimed at ensuring that all experts involved in the project share a common understanding and set of skills on the research, so that reliable and consistent implementation in the field is ensured.
Social marketing conference 15 November 2012, London, UK
Social marketing conference 27 November 2012, Lisbon, Portugal
WHCA conducted two Focus groups with Country experts and selected other social marketing experts to review and comment on draft contents of a practical social marketing “toolbox” that it is developing under contract to ECDC. The toolbox aims to catalyse the interest and serve the needs of public health managers and practitioners in addressing communication and engagement challenges related to enhancing measles and rubella protection amongst currently un-protected and under-protected groups.
mHealth 3-5 Dec 2012, Gaylord National Resort and Convention Center, Washington DC area
WHCA supported the presentation of The Digital Health Scorecard,a new NCD health literacy metricthat is proposed as a new globally accessible non-communicable disease (NCD) health literacy metric. It is envisioned that the DHS could serve as an easily communicable and understandable tool to:
enable people to easily gain reliable insights into their current state of health;
raise public, professional and policy maker NCD health literacy;
catalyse needed behavioural and policy changes on all levels;
monitor impact of interventions; and ,
help achieve agreed national and global targets.
Health Literacy: Improving Health, Health Systems, and Health Policy Around the World New York Academy of Medicine, 1216 Fifth Avenue New York, NY September 24, 2012
The Institute of Medicine Roundtable on Health Literacy of the U.S. National Academy of Sciences hosted a workshop on September 24, 2012 at the New York Academy of Medicine in New York City addressing Health Literacy: Improving Health, Health Systems, and Health Policy Around the World.
The Roundtable brought together leaders from academia, industry, government, foundations and associations, and representatives of patient and consumer interests to promote health literacy through mechanisms and partnerships in both the public and private sector. Franklin Apfel was invited to participate in this meeting and gave a talk minute presentation addressing the innovative work WHCA is doing in health literacy communication. Watch the video
Inform, protect, immunise: engaging underserved populations Dublin, 4-6 September 2012
WHCA supplied facilitation and rapporteur services in this ECDC meeting that provided a forum for discussion on how knowledge and experiences could be used to stimulate the use of preventive services in the area of communicable diseases. The meeting aimed to find practical solutions to current situations, especially within the WHO measles and rubella elimination target buy 2015 and facing economic crisis challenges.[read more ]
Health and well-being: from an early start in life to healthy ageing Annual Business and Technical Conference of the WHO European Healthy Cities Network and Network of European National Healthy Cities Networks St Petersburg, Russian Federation, 14–16 June 2012
Three hundred fifty European Mayors and other political and health municipal leaders gather in St. Petersburg 14-16 June at the first-ever WHO European Healthy Cities Network and Network of European National Healthy Cities Networks conference to be held in the Russian Federation. City officials from over 35 countries in the WHO European Region will join politicians and health coordinators from 15 Russian Healthy Cities to share their practical experience in catalysing action for health and wellbeing across peoples’ life spans from a healthy start in life to healthy aging. [read more]
General partners’ meeting, Newcastle, 15-17 May 2012
The second ALICE RAP General partners' meeting focused on trans-disciplinary research, moving forward technical work in each of the seven project Areas, and setting the scientific goals of the project within a wider public health framework to improve policy for population well-being. WHCA supports project communication work and chairs the media and communication advisory group. [Press release] AliceRap website Meeting Highlights on video Computer-mediated communication video
Risk Communication Training Course Development Focus on Measles Stockholm 10-11 May, 2012
WHCA facilitated a meeting of risk communication experts to agree a process and content of a new ECDC training curriculum to be offered in 2013. The experts will work virtually as a team and test the curriculum with ECDC staff in October or November 2012. Watch this space for more information.
Free thinkers for measles Stockholm, 23-24 April 2012
WHCA supplied facilitation and rapporteur services in this ECDC meeting of public health experts and successful professionals with experience in management, marketing, campaigning and behaviour change. The purpose of the event was to generate new ideas for promoting measles vaccination in Europe. [read more]
United Nations Conference on Well-being and Happiness New York City, April 2-4 2012
WHCA participated in the planning and communications group charged with creating an overall road map and action plan for forward movement towards the new economy, including a special event at Rio + 20, plans to communicate the vision of the new economy widely, and development of short and medium-term policies that governments can be urged to adopt to make concrete moves towards the new economy. [read more] [video]
IAPO 5th Global Patients Congress London, UK - 17-19 March 2012
WHCA moderated the panel session on Tools of Empowerment. In this session participants explored different approaches to enhancing the action competence of people and patients in the management of their health and disease conditions. In another session , Franklin Apfel, managing director of WHCA, gave a presentation on "Evaluating health(care) systems" as a tool for advocacy.
Communicable disease prevention among Roma 28-29 November 2011, Rainers hotel, Vienna (Austria)
WHCA supplied background research paper, planning, facilitation and rapporteur services in this international conversational conference whose scope was two-fold:
- to share best practices and lessons learned in improving access of Roma population to public health programs to prevent communicable diseases, by bringing together key stakeholders from Bulgaria, Czech Republic, Greece, Hungary, Romania, Slovakia and Spain with experience in working with and for Roma.
- to provide an opportunity of identifying ways of improving health seeking behaviour and empowering Roma people to take part in the processes affecting their health considering the social, historical, cultural and behavioural context.
Thus the overall aim of the meeting was to provide a forum for discussion on how knowledge and experiences could be used to stimulate the use of preventive services in the area of communicable diseases. [read more about ECDC]
Facilitating training workshops and meetings: an in-house communication workshop 11-12 October 2011, ECDC, Stockholm - Sweden
WHCA has organised and conducted a 2-day workshop at ECDC. The aims of workshop: 1. To explore the role of facilitators in training workshops and meetings. 2. To review current, and introduce alternative ways to organise and run training workshops and meetings. 3. To gain practical experience in using different facilitation and meeting organisational approaches.
Tackling seasonal flu in Europe: Success stories from European countries 13 October 2011, ECDC, Stockholm - Sweden
WHCA moderated discussions at the ECDC 2nd influenza immunisation behavioural and communication workshop that intended to identify, analyse and discuss various communication actions that — in some countries — have contributed to enhanced influenza vaccination coverage.
World Health Communication Associates, Little Harborne, Church Lane, Compton Bishop, AXBRIDGE, Somerset, BS26 2HD, UK Tel: +44 (0) 1934 732353 Mobile:+44 (0) 7971 632320 For further information contact Franklin Apfel, Managing Director: email@example.com